BLISS CAMPAIGN BOOK
PUBLIC RELATIONS STUDENT, UNIVERSITY OF FLORIDA

During my Public Relation Campaigns course at UF, I had the opportunity to build a campaign book with three other students for the skincare company, Bliss. Bliss representatives challenged us to strengthen the brand's appeal to females ages 18 through 22. As a result, the book is a compilation of thorough research and analysis, with both marketing and public relations strategies, and the brand expansion idea, "Bliss Sleep Essentials," in which I personally developed and spearheaded. View the campaign book here.